2. Business Model Canvas overview

2.1. What is a company?

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2.2. What is a business model?

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2.3. The value proposition of the Canvas

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2.4. The customer segments of the Canvas

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2.5. The channels of the Canvas

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2.6. The customer relationship of the Canvas

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2.7. The revenue streams of the Canvas

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2.8. The key resources of the Canvas

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2.9. The key partnerships of the Canvas

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2.10. The key activities of the Canvas

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2.11. The cost structure of the Canvas

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