5. Customer segments

5.1. Customer segments

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5.2. Product market fit

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5.3. Jobs to be done

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5.4. Rank and day in the life of a customer

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5.5. Customer gains

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5.6. Customer pains

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5.7. Customer archetype

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5.8. JerseySquare archetypes

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5.9. Customer in context

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5.10. Quiz: Types of customers

5.11. Quiz: Types of customers – Solution

5.12. Signals & experiments

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5.13. 2 Sided market

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5.14. Quiz: Market matching

5.15. Quiz: Market matching – Solution

5.16. Multiple customer segments

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5.17. The example of E. Coli

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5.18. Introduction to Market Types

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5.19. The existing market

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5.20. The resegmented market

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5.21. The new market

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5.22. The clone market

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5.23. Quiz: Time to profitability

5.24. Quiz: Time to profitability – Solution

5.25. Existing market extended

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5.26. Resegmented market extended

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5.27. New market extended

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5.28. Consequences of not understanding a new market

5.29. Clone market extended

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5.30. JerseySquare market segments

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