7. Customer relationship

7.1. Customer relationship

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7.2. Quiz: The three components

7.3. Quiz: The three components – Solution

7.4. Customer archetypes

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7.5. Paid demand creation

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7.6. Earned demand creation

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7.7. Get keep grow

7.8. Quiz: Customer acquisition

7.9. Quiz: Customer acquisition – Solution

7.10. Get physical

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7.11. The viral loop

7.12. Get alternatives

7.13. Keep physical

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7.14. Grow physical

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7.15. Get web

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7.16. Web customer acquisition cost

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7.17. Quiz: CAC

7.18. Quiz: CAC – Solution

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7.19. Keep web

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7.20. Grow web

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7.21. Customer relationship – JerseySquare

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7.22. Quiz: Lifetime value

7.23. Quiz: Lifetime value – Solution

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7.24. Customer relationship – JerseySquare II

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