3. Customer development

3.1. Hypotheses or guesses

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3.2. The customer development process

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3.3. Quiz: The four phases of customer development

3.4. Quiz: The four phases of customer development – Solution

3.5. Customer development done by the founders

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3.6. Testing the hypothesis

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3.7. Minimal viable product

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3.8. Pivoting

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3.9. Customer discovery

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3.10. Quiz: The phases of customer discovery

3.11. Quiz: The phases of customer discovery – Solution

3.12. Customer validation

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3.13. Market/Opportunity analysis

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3.14. Total available market

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3.15. Market Size – JerseySquare

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3.16. Market size: Summary

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3.17. Quiz: Estimate Served Available Market – SAM

3.18. Quiz: Estimate Served Available Market – SAM – Solution

3.19. Introduction to JerseySquare

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3.20. JerseySquare presentation

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