4. Value proposition

4.1. Value proposition

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4.2. Quiz: Where do product and market go

4.3. Quiz: Where do product and market go – Solution

4.4. Quiz: Relationship between value proposition and customer segments

4.5. Quiz: Relationship between value proposition and customer segments – Solution

4.6. Value proposition and the minimal viable product

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4.7. Quiz: Initial planning

4.8. Quiz: Initial planning – Solution

4.9. Customer archetype

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4.10. Quiz: The importance of customer archetype

4.11. Quiz: The importance of customer archetype – Solution

4.12. Talk to the customer

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4.13. Value proposition – Product

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4.14. Value proposition – Service

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4.15. Quiz: Amazon product

4.16. Quiz: Amazon product – Solution

4.17. Customer pain killers – Hypothesis

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4.18. Customer pain killers – Problem or need?

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4.19. Customer pain killers – Ranking

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4.20. Customer gain creator – Hypothesis

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4.21. Customer gain creators – Ranking

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4.22. MVP – Physical

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4.23. MVP – Web/mobile

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4.24. MVP

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4.25. Quiz: Purpose of MVP

4.26. Quiz: Purpose of MVP – Solution

4.27. The art of the MVP

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4.28. Common mistakes about value proposition

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4.29. Value proposition questions

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4.30. Technology and market insights

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4.31. Types of value proposition

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4.32. JerseySquare value proposition

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4.33. Examples of Value Proposition

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