Rafael Longo

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3.1. Hypotheses or guesses

3.2. The customer development process

3.3. Quiz: The four phases of customer development

3.4. Quiz: The four phases of customer development – Solution

3.5. Customer development done by the founders

3.6. Testing the hypothesis

3.7. Minimal viable product

3.8. Pivoting

3.9. Customer discovery

3.10. Quiz: The phases of customer discovery

3.11. Quiz: The phases of customer discovery – Solution

3.12. Customer validation

3.13. Market/Opportunity analysis

3.14. Total available market

3.15. Market Size – JerseySquare

3.16. Market size: Summary

3.17. Quiz: Estimate Served Available Market – SAM

3.18. Quiz: Estimate Served Available Market – SAM – Solution

3.19. Introduction to JerseySquare

3.20. JerseySquare presentation

Jump to the lesson:

1. What we now know
2. Canvas overview
3. Customer development
4. Value proposition
5. Customer segments
6. Channels
7. Customer relationship
8. Revenue streams
9. Partnerships
10. Resources, activities and costs