Rafael Longo

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4.1. Value proposition

4.2. Quiz: Where do product and market go

4.3. Quiz: Where do product and market go – Solution

4.4. Quiz: Relationship between value proposition and customer segments

4.5. Quiz: Relationship between value proposition and customer segments – Solution

4.6. Value proposition and the minimal viable product

4.7. Quiz: Initial planning

4.8. Quiz: Initial planning – Solution

4.9. Customer archetype

4.10. Quiz: The importance of customer archetype

4.11. Quiz: The importance of customer archetype – Solution

4.12. Talk to the customer

4.13. Value proposition – Product

4.14. Value proposition – Service

4.15. Quiz: Amazon product

4.16. Quiz: Amazon product – Solution

4.17. Customer pain killers – Hypothesis

4.18. Customer pain killers – Problem or need?

4.19. Customer pain killers – Ranking

4.20. Customer gain creator – Hypothesis

4.21. Customer gain creators – Ranking

4.22. MVP – Physical

4.23. MVP – Web/mobile

4.24. MVP

4.25. Quiz: Purpose of MVP

4.26. Quiz: Purpose of MVP – Solution

4.27. The art of the MVP

4.28. Common mistakes about value proposition

4.29. Value proposition questions

4.30. Technology and market insights

4.31. Types of value proposition

4.32. JerseySquare value proposition

4.33. Examples of Value Proposition

Jump to the lesson:

1. What we now know
2. Canvas overview
3. Customer development
4. Value proposition
5. Customer segments
6. Channels
7. Customer relationship
8. Revenue streams
9. Partnerships
10. Resources, activities and costs