Rafael Longo

Contact

5.1. Customer segments

5.2. Product market fit

5.3. Jobs to be done

5.4. Rank and day in the life of a customer

5.5. Customer gains

5.6. Customer pains

5.7. Customer archetype

5.8. JerseySquare archetypes

5.9. Customer in context

5.10. Quiz: Types of customers

5.11. Quiz: Types of customers – Solution

5.12. Signals & experiments

5.13. 2 Sided market

5.14. Quiz: Market matching

5.15. Quiz: Market matching – Solution

5.16. Multiple customer segments

5.17. The example of E. Coli

5.18. Introduction to Market Types

5.19. The existing market

5.20. The resegmented market

5.21. The new market

5.22. The clone market

5.23. Quiz: Time to profitability

5.24. Quiz: Time to profitability – Solution

5.25. Existing market extended

5.26. Resegmented market extended

5.27. New market extended

5.28. Consequences of not understanding a new market

5.29. Clone market extended

5.30. JerseySquare market segments

Jump to the lesson:

1. What we now know
2. Canvas overview
3. Customer development
4. Value proposition
5. Customer segments
6. Channels
7. Customer relationship
8. Revenue streams
9. Partnerships
10. Resources, activities and costs