Rafael Longo

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7.1. Customer relationship

7.2. Quiz: The three components

7.3. Quiz: The three components – Solution

7.4. Customer archetypes

7.5. Paid demand creation

7.6. Earned demand creation

7.7. Get keep grow

7.8. Quiz: Customer acquisition

7.9. Quiz: Customer acquisition – Solution

7.10. Get physical

7.11. The viral loop

7.12. Get alternatives

7.13. Keep physical

7.14. Grow physical

7.15. Get web

7.16. Web customer acquisition cost

7.17. Quiz: CAC

7.18. Quiz: CAC – Solution

7.19. Keep web

7.20. Grow web

7.21. Customer relationship – JerseySquare

7.22. Quiz: Lifetime value

7.23. Quiz: Lifetime value – Solution

7.24. Customer relationship – JerseySquare II

Jump to the lesson:

1. What we now know
2. Canvas overview
3. Customer development
4. Value proposition
5. Customer segments
6. Channels
7. Customer relationship
8. Revenue streams
9. Partnerships
10. Resources, activities and costs